As the Marketing Committee has evolved, its emphasis has shifted somewhat toward overall identity and image matters rather than extensive support of discrete events and projects. The circumstance of our Silver Anniversary in 2008 focused special interest upon the organization and its overall place in community and business leadership.
The marketing function is a critical one. Image conveyed by an organization substantially affects the ability to fulfill its mission. Obviously, in the case of a chamber of commerce, business and public perception is critical to success. Since a key component of our ongoing branding campaign relies uses a "question and answer" format, you will continue hearing a series of "did you know that ...?" facts about our service area and our substantial role in central Palm Beach County.
The committee is very active, broad-based in terms of professional experiences. Its membership well represents the composition of our service area; new committee members are always welcome.
And, by the way, did you know about the remarkable array of benefits that our chamber offers its membership?